A Vision Worth Sharing: Inspiring $110,000+ in Community Support
"Your portrayal was not only accurate but also profoundly moving... Your video is going to make an impact." - Dr. Vincent Kane, Head of School
Statistics
$110,000+
Raised at the Gala following the video premiere
Expanded Reach
Video promoted via newsletters, social media, and paid ads
Strategic Opportunity
Proposal requested by ACSI C.E.O. for statewide classical school promotion
This Wasn’t a Problem to Solve; It Was a Mission to Share
Challenge Highlights
From the outset, Idaho Novus Classical Academy made one thing clear:
This video wasn’t about solving a problem. It was about casting a vision.
Like many classical schools, they reject the scarcity narrative. They don’t fundraise for essentials. Their operations are strong, their model is sustainable—and their mission is thriving.
An Invitation, Not an Appeal
Fundraising at Idaho Novus is not transactional.
It’s an invitation to invest in a legacy: forming virtuous citizens and advancing the American experiment.
Our job wasn’t to ask for help.
Our job was to share a story that inspires people to want to be part of it.
The Real Challenge: Philosophical Integrity
This project wasn’t technically difficult—it was philosophically demanding.
How do you communicate purpose and passion…
without ever implying need or deficiency?
That’s the kind of challenge we specialize in.
By centering truth, goodness, and beauty—and showcasing the real voices behind the mission—we helped Idaho Novus tell a story that aligned with its values and moved people to action.
Our Creative Approach: Telling a Story That Honors the Mission
Rather than focus on needs or fundraising tactics, we focused on values. We designed a film that communicated the heart of Idaho Novus through thoughtful interviews, cinematic visuals, and a tone aligned with the school’s classical identity. Every element—from pacing to color palette—was crafted to reflect truth, beauty, and goodness.
Step 1 Conceptualization
- Worked closely with school leadership to understand messaging boundaries and mission priorities
- Scripted interview prompts to draw out values-based, emotionally resonant answers
- Planned visual motifs that supported themes of virtue, tradition, and community
Step 2 Filming
- Captured on-site interviews with school leaders and staff in high CRI light for warmth and authenticity
- Shot b-roll of student life, educational tools, and environmental details to reinforce story themes
- Maintained a reverent, understated tone to match the classical model’s emphasis on substance over flash
Step 3 Post-Production
- Edited with pacing and musical score designed to evoke inspiration and reflection
- Integrated select quotes to build narrative flow and emotional arc
- Delivered in multiple formats for Gala premiere, social media, and ongoing donor outreach
Head of School
"This is truly exceptional. Thank you very much for the time, effort, and resources that went into this. You have done an excellent job representing the purpose and character of our school, and I know it will make a tremendous impact on those who see it.
Head of PTCA
"Your portrayal was not only accurate but also profoundly moving. Your depiction of our school’s commitment to cultivating virtue, wisdom, and civic responsibility was nothing short of inspiring."
Real Reactions, Real Impact:
What the Novus Community Had to Say
Fundraising Success
The video contributed to raising over $110,000 at the Gala event.
Community Engagement
Received heartfelt testimonials from school leadership and the Parent Teacher Community Association.
Broader Recognition
Sparked interest from Stephen Lambert, CEO of ACSI, leading to a proposal request for similar videos to promote classical education schools statewide.
Watch the Full Video That Brought the Mission to Life
This is the video that premiered at the Novus Gala, now used in their ongoing fundraising, social media, and community outreach. It captures not just what the school does—but why it matters.
Ready to Tell a Story That Moves People?
If you're looking to inspire—not just inform—and invite your audience into something deeper, we can help. We specialize in mission-aligned storytelling that builds trust and delivers results.
Whether you're a school, firm, or values-driven organization, let’s create something that reflects what you stand for.
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